About Me
Welcome to My Analytical Portfolio!
My name is Mohamed Majd Ayadi, I'm 24 years old. I'm a graduate student from Tunis Business School with a major in Business Analytics and a minor in Marketing and a cumulative GPA of 3.078.
I'm highly interested in Marketing, Business and Data Analytics and I'm looking for new opportunities to make an impact and contribute to a company success as a Business, Marketing or Data Analyst.I am a motivated and capable Business / Data and Marketing analyst with a passion for deciphering complex data and transforming it into actionable insights. I have experience using tools like Power BI and Excel to extract meaningful patterns and trends from data, which helps organizations gain a competitive edge. My proficiency in SQL enables me to access and manage essential information from databases. Additionally, I'm familiar with using programming language like Python for data cleaning, manipulation, visualization and processing. I'm also good in creating supervised machine learning models, providing businesses with predictive and prescriptive solutions. My dedication to improvement and innovation drives me to consistently deliver value to organizations, making me a valuable asset in the pursuit of success.
Recent experiences
February 2024 - June 2024
Marketing Analyst
MASS Analytics
• Preparing, organizing, and delivering project outcomes to important stakeholders.
• Creating automated data pipelines for running regression models and building exhaustive Power BI dashboards
• Managing a marketing mix modeling (MMM) project from start to finish, including data cleaning,
processing, modeling, forecasting, and optimization.
• Communicating findings effectively and accurately.
• Interpreting models results from a business standpoint.
• Familiarizing oneself with marketing mix modeling (MMM) through participating in various onboarding sessions
August 2022 - September 2022
Summer Intern
Arab Tunisian Bank ATB
• Familiarizing oneself with Tunisia’s banking and financial system
• Getting knowledge in Tunisia’s banks credit types and requirements
• Performing daily tasks
Education background
October 2020 - June 2024
Bachelor of Science in Business Administration
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Specialization in Business Analytics and Marketing
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Graduated with a cumulative GPA of 3.078
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Studies various courses in different fields including
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Statistics​​
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Data analytics and data mining
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Consumer behavior
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Digital marketing
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Business optimization
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Communication, negotiation and reporting skills